Marketing Manager
Campaigns built at the
intersection of culture,
story & commerce.
I'm Lorraine — a bilingual, bicultural marketer who turns audience insight into work that moves people and meets real commercial goals. Five years shaping go-to-market strategy and brand partnerships for some of the biggest names in media and entertainment.
📍 Miami, FL · 🗣️ English & Español · Media & Entertainment
Trusted with the work of
About
I build integrated campaigns that reach multicultural and Hispanic audiences in a way that feels native, not translated.
From RFP response to final asset delivery, I've led cross-functional teams across Sales, Product, Creative, and Strategy — driving $10M+ in partnership revenue, hitting 6%+ engagement rates, and serving as the connective tissue between brands and the people they're trying to reach.
Whatever the channel — digital, social, editorial, or experiential — I care most about cohesive ideas executed with precision, and stories that earn attention instead of demanding it.
Experience
A path through media & entertainment
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Apr 2025 — Apr 2026
Miami, FL
Integrated Marketing Strategist
Genius
- Crafted campaign briefs and proposals across digital, social, editorial, and experiential channels, keeping strategy cohesive and aligned with commercial priorities.
- Served as key liaison between Sales and internal marketing, responding to client briefs and RFPs with tailored, audience-first solutions.
- Developed new go-to-market packages tied to cultural tentpoles, expanding partnership opportunities throughout the year.
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May 2022 — Apr 2025
Miami, FL
Associate Marketing Manager → Marketing Manager
TelevisaUnivision · Así Studios Strategy
- Executed multi-channel demand generation for B2B clients across finance, entertainment, insurance, and telecom — driving $10M in revenue growth.
- Optimized paid social to 6%+ engagement rates; tracked and reported on KPIs to keep campaigns performing.
- Acted as primary liaison for 15+ clients and agencies, presenting strategies and building lasting relationships through data-driven storytelling.
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Jan 2021 — May 2022
New York, NY
International Operations Coordinator
Warner Bros. Discovery · Global Marketing Operations
- Managed the approval and distribution of 200+ A/V assets across channels for HBO / HBO Max Latino América.
- Streamlined post-production for 50+ promotional campaigns as a cross-departmental liaison between Creative Services, Scheduling, and Multicultural Marketing.
- Boosted multicultural engagement through strategic English-to-Spanish transcreation of promotional assets.
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Aug 2020 — Jul 2021
New York, NY
Social Media Specialist
Univision Communications · Digital Partnerships
- Built social media calendars for 30+ campaigns and wrote 100+ posts across Twitter, Facebook, Instagram, and TikTok.
- Responded to B2B RFPs with branded content, digital strategies, and influencer partnerships that helped Sales close deals.
- Managed end-to-end influencer relationships and delivered 30+ client performance reports to drive optimization.
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Aug 2020 — Dec 2020
New York, NY
Community Liaison
Women in Negotiation (WIN) Summit
- Led digital and social communications and hosted WIN's virtual panels focused on women's empowerment.
- Coordinated end-to-end virtual production for a leading industry summit, from webinars to executive interviews.
Education
Pepperdine University
Bachelor of Arts, International Studies
What I bring
The toolkit
Languages
Strategy & Craft
Systems
Analytics & Creative
Get in touch
Let's build something worth talking about.
Open to marketing management, brand partnership, and go-to-market roles — especially where culture and audience are at the center of the work.